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SEO Agency for Accountants: Designed to Generate New Client Leads
LS Melbourne specializes in developing SEO strategies to help local SEO services for accountants firms build a strong online presence, resulting in quality leads, phone calls, and foot traffic.
How can SEO Benefit Accounting Firms?
A thorough and properly implemented SEO strategy will allow your accounting firm to engage with the highest number of potential clients — many of whom are ready to buy.
Here’s what you can expect when you work with us:
Higher Visibility
Your online visibility will soar. Your business will appear in more valuable searches, like "accountants near me" and reach customers actively seeking accounting services.
Surpass Local Competition
You'll receive more inbound leads from interested buyers. On average, our clients see a 67% increase in form submissions.
More Qualified Leads
Rank in the 'Local Pack' where 42% of users click when searching for a service — Resulting in increased traffic to your site, and, on average, a 59% increase in phone calls in less than 5 months.
Increased Revenue
SEO can drive new business for accounting firms. Ultimately, due to the dramatic increase in exposure, phone calls, and leads, your business will likely see increased revenue.
Get a Free SEO Accountant Consultation and Start Increasing Your Sales See Plans & Pricing
Building a Strong Online Presence to Get More Clients for CPA Firms
The number of accountants and auditors sits at slightly over 1.26 million, making the accounting and payroll industry one of the most competitive niches in the US. As companies seek in-house accountants, there remains a need for third-party CPA firms. How do accounting firms stand out? It starts with effective SEO for accountants.
- “Near me” keywords for accountants yield an average monthly search volume of 27,000 Ask yourself, if you typed your industry niche and then “near me” in your Google search while in your location, would your business show up in the results?
That’s where we come in.
- The top five results on the first page get 67% of all clicks. You’ve done well if you show up in the search engine results pages. Now review if you are within the top five results. If not, the next goal would be to apply strategies to increase your rank within the top five. If you aren’t there, you can almost guarantee seekers won’t click or find you.
- 56% of accounting firms allocate budget for SEO. If you don’t have a credible agency helping with SEO for your accounting firm, we offer a free consultation to begin!
- 97% of people learn more about a local accounting firm via online search Yellow pages are outdated in the sense that the new generation has probably never seen or heard of them. We have access to search for local businesses right in the palm of our hand. Your firm must utilize being found online so that you provide your future customers the best chance of finding you when they perform your industry’s search. With businesses going digital, accounting firms and CPAs need to be more visible online.
- See Plans & Pricing
Helping Accountants Reach First Page Rankings with SEO Services Our SEO agency for accountants and CPA firms follows a methodology designed to deliver the biggest impact on their business – more clients and more revenue.
SEO Strategies Tailored for Accounting Firms’ Needs
Our team has handled hundreds of SEO projects for accounting firms in the financial niche. We implement the accounting industry knowledge we’ve gathered over the years to formulate effective accountant SEO strategies and services designed to find your target customers..
24/7 Support from a Dedicated Digital Marketing Team
We work for the success of accounting websites, and this shows in how we care for every SEO accountant project from the start. Our team provides guidance and technical support to deliver high-performing SEO projects for accounting websites.
Why Is SEO Important for Accountants, CPAs, and Firms?
Per the Bureau of Labor and Statistics, there are over 1.4 million accountants and auditors in the U.S. — making it one of the most competitive niche markets in the country.
Knowing how competitive the market is, consider the following statistics:
97% of buyers learn about a local accounting firm via an online search
“Near me” searches for accountants yield an average monthly search volume of 33,000 The top five results in a Google search get 68% of all clicks
Why Invest in Local SEO Services for Accountants Firms Versus PPC?
Here’s how we like to think about it:
Pay Per Click (PPC) marketing is like hunting. It takes a lot of energy and will only get you enough leads to last a couple of days Depending on your location, you can expect to pay $10 – $40 per click. Yes, per click!
On the other hand, while local SEO services for accountants takes more cultivation and time, it produces more long-term effects. If done properly, you’ll have an abundance of organic viewers turned to paying customers for your service.
Our SEO strategies for accounting firms provide years of high-quality leads, phone calls, and sales. You’re investing in long-term solutions that will drastically improve the longevity of your marketing dollars.
LS Melbourne Implements the Best SEO Strategies for Accountants
Local SEO and Google Business Profile
Local SEO agencies for accountants focus on your online presence within your community. When people search for “accounting services in [city]” or “accountant near me,” local SEO strategies will help your business rank in search results.
One of the most important aspects of local SEO for accounting firms is how it efficiently establishes your Google Business Profile page and integrates your GBP profile on your website.
Your GBP profile provides valuable information to Google like your address, hours, reviews, and services offered.
We help you rank and be discovered by potential clients in what’s known as the Google Local Pack. This is prime online real estate for CPA firms.
On-Page SEO Optimization
Google’s algorithm crawls your website to determine how much value it will provide to users. When evaluating your website, it will look at the technical side to evaluate things like:
- URL Structure
- Title Tag
- Meta Description
- Header Tags (H1, H2, H3, etc.)
- Keywords
- Internal and External Links
Our team of SEO specialists for accountants will evaluate your current on-page SEO. Next, we will identify the best keywords for accounting to ensure that your on-page SEO for your CPA firm is optimized to its fullest potential.
Website Content Development
Search engines like Google evaluate the content on your website to determine if it adds value for their users. It’s widely accepted by industry experts that a website without a quality content marketing strategy has very little chance at ranking against competitors who do have high-quality content.
What kind of content would search engines expect to see from an accounting firm? Perhaps articles on topics like:
Tax Calendar: Important Dates for Businesses and EmployersManaging Finances for Your Small Business 5 Tips on Long-term Estate Planning Developing a content calendar and producing consistent, quality content requires an investment of time many accountants simply don’t have. Our team of content writers for accounting firm SEO can do all the hard work for you.
Optimal User Experience
A poor user experience can drive website visitors away very quickly. Your accounting firm’s website needs to:
Be Mobile-Friendly
Have simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form
We’ll make sure you’re using the best SEO keywords for your accounting business. After evaluating what’s currently on your site, we then identify ways to improve it with our expert guidance!
LS Melbourne's SEO Services for Accountants
Developing SEO roadmaps is what we do best. Our team combines rank-building initiatives to help accounting firms improve their online traction and stay on the first page of search results.
Our services include:
Keyword Research
Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Backlink Strategy
Technical SEO
Lead Tracking
Conversion
SEO Reporting
SEO Dashboards
What Industries Need SEO the Most?
The similarities and differences between businesses are important to consider when doing SEO. We apply a similar approach in finding these patterns, since every industry has its own unique set of requirements.
There can be many different factors at play including size or location which affect how much traffic comes from certain online sources; however by taking a free consultation, we can best identify and then collaborate with you on what SEO optimization steps should be performed.
As industrial SEO experts, we’d say that industries have about 80% similar practices in search engine optimization and about 20% differences.
CLIENTS
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Frequently Asked Questions
Absolutely. Finding new clients is always the goal of our SEO strategies for accountants. By targeting highly relevant accounting firm SEO keywords, our goal is to elevate your position in search results and attract leads who are actively searching to buy and will convert to new clients.
The cost of SEO varies greatly based on the plan we develop for your business. Accounting firm SEO strategies can take many forms, encompassing initiatives large and small. We can tailor an SEO package to your firm’s specific needs. Let us start with a free audit of your website and together we can develop a plan that will provide results within your budget requirements.
Investing in SEO for your accounting firm will help develop a competitive edge over other accountants and CPA firms in your area. Our clients consistently see an incredible return on investment when implementing SEO strategies. We would never suggest an SEO strategy if we didn’t believe it would be a good investment for your company. An initial website audit will allow us to provide you with an idea of what you can expect from an SEO investment.
We can’t guarantee results — and if another SEO company claims they can, be very skeptical. But when implemented correctly, SEO has a solid history of providing amazing results. We believe our track record speaks for itself, and we invite you to review our case studies to learn more about our success in implementing SEO for accounting firms.
We are experts at developing a customized backlink strategy for our clients. We understand how important backlinks are for SEO performance and can develop a multi-pronged approach to establishing high-authority backlinks to your site. We can build our backlink approach around both local and national SEO.
This will entirely depend on your growth goals. Once SEO strategies are in place, they will continue generating results for a long time. But search engines place higher value on websites that continually update or add content. When you add to or update content, Google views it as “fresh” and current. This will help you remain competitive long-term. SEO investment levels can fluctuate from minimal to very aggressive and should likely change over time.
To be competitive online, everyone needs supplemental website content — including accountants. The more value you add to search engines’ users, the higher your website will rank in organic search results. Supplemental content (when done right) will add value. A blog with articles on accounting topics will help readers see you as an authority and establish trust in your brand. Trust leads to sales.
For the most part, yes. If you are primarily a tax preparer, we would shift our keyword research to identify specific keywords for tax preparer SEO and recommend relevant content marketing ideas. But our approach for establishing your business as the go-to local (or national) tax preparation service would remain the same.
SEO strategies continually evolve as search engines become smarter. This is true across industries, not just for accountants. Our team consistently evaluates the effects of each major search engine update on SEO and adjusts any strategies that may no longer be effective. While SEO is always changing, you can rest assured that we change along with it – SEO isn’t going away anytime soon.
Absolutely. Firms with multiple locations may benefit from both local SEO and regional or national SEO strategies. A local SEO strategy will boost rankings for each branch in local searches. Your website should have location landing pages with Google Business Profile integration. If you also work with remote clients outside your geographical area, we would additionally evaluate a regional or national SEO strategy.