- +(307)665-6285
- hello@localseomelbourne.us
- 108 2ND Ave, Melbourne 10018, USA
Local SEO Services for Lawyers: Boost Your Online Visibility to Get New Client Leads
LS Melbourne is a law firm SEO consultant who can expertly develop local SEO strategies to help build a strong online presence that results in increased client leads, phone calls, and business.
How Can Lawyers Benefit From SEO Marketing?
With over eight years of experience in digital marketing, our law firm agency has worked with hundreds of law firms worldwide. The relationships we’ve built with attorneys gave us knowledge to navigate the competitive legal industry.
A Dedicated, Talented Team for Every Lawyer SEO Project
Think of us as an extension of a law firm’s marketing team. We have lawyer SEO Specialists, Project Managers, Content Writers and Editors, Graphic Designers, and Website Developers – all working together on every lawyer SEO project. We also specialize in other internet marketing strategies for lawyers tailored to your business needs to deliver consistent results.
Tailored Strategies for Law Firms
We take a tailored approach to local SEO services for law firms, ensuring we maximize your website’s visibility and improve performance. By following an approved system, you can rest assured the most impactful activities will be implemented strategically on all our lawyer SEO projects to provide optimal results across various industries.
Attracting clients who need legal advice or services is the main goal of any lawyer’s website. Implementing an effective SEO strategy from a law firm SEO agency is the best way for lawyers to achieve online visibility and increase client leads.
When you work with our law firm SEO consultants, here’s what you can expect:
Improve Visibility
Drastically increase your online visibility. Not only will your law firm show up in searches like “lawyers near me,” but you’ll reach potential clients who are already searching online for legal advice or services.
Increase Quality Leads
Your inbound leads will soar. Because of our lawyer SEO marketing strategies, lawyers see 67% more online form submissions.
Boost Revenue
A Lawyer SEO strategy produces quality leads and generates more consultations for lawyers — increased clientele equals increased revenue.
Outrank Local Competitors
Ranking in the ‘Local Pack’ is where your law firm should be. When searching for a local lawyer, 42% of search engine users clicked on the choices within the local pack. On average, law firms in the Local Pack get 59% more phone calls than competitors.
Why Are Lawyer SEO Services Important for Attorneys?
Law firms can’t grow without advertising their practice – but how can they stand out?
It’s all about being more discoverable in search engine results.
With so much competition, lawyers need SEO for a solid online presence because:
- 97% of clients search Google instead of the Yellow Pages when looking for law firms.
- 74% of clients who searched online ended up contacting a law firm.
- 28% of local online searches result in a transaction.
- 85% of clients use online maps to search for legal service locations.
- 96% of clients looking for legal advice use a search engine.
Why Invest in Lawyer SEO Versus PPC?
Here’s why search engine optimization strategy is better than pay-per-click marketing:
Pay-Per-Click (PPC) marketing is temporary. It requires never-ending effort, time and at $10-$50 per click for lawyers, costs really add up.
Search Engine Optimization (SEO) provides long-term results and when done well leads to years of quality client leads.
Investing in lawyer SEO ultimately extends your marketing plan’s life, saves money, and produces tangible results.
All these numbers show one thing — your potential clients are online. Law firms should be, too.
If you want to know more, check out our ‘What is SEO’ article for a deeper understanding.
The digital marketing arena is getting competitive across verticals, including the legal industry.
It’s time to go beyond traditional marketing and build law firms’ online presence with lawyer SEO strategies implemented by experts.
LS Melbourne Implements the Best SEO Services for Lawyers
Local SEO Services for Lawyers and Google Business Profile
Reaching potential local clients is necessary for lawyers. Local lawyer SEO makes it easy for nearby prospects to find you by improving your online local presence.
Google ‘near me’ searches keep increasing and have become the go-to for anyone seeking legal services.
Your local lawyer SEO will start with your Google Business Profile page. Without this, your law firm won’t rank in the Local Pack.
GMB is the basic info prospective clients need about you, including:
- Hours
- Phone number
- Website and address
This info needs to be easily discoverable by both web searchers and Google. Our local lawyer SEO puts your firm on the map — literally. When your local online visibility increases so do client leads.
On-Page Lawyer SEO Optimization
The content on your law firm’s website matters. Search engines use web crawlers within their algorithms to decide if your content offers value to web searchers. It’s very important to only apply best SEO practices to achieve optimal results.
They will examine your website’s backend too, looking to see if it’s technically sound, for example:
- Your URL structure makes sense
- Your title tag and meta description give direction
- Your header tags include keywords
- You have law firm-related keywords throughout
- You’ve added high-authority links
Our lawyer SEO specialist team will expertly audit your on-page SEO and determine which keywords rank best for law firm SEO, optimizing them to ensure greater reach.
Website Content Development
Search engine bots constantly evaluate your content to ensure it offers valuable info to web searchers. Algorithms update continually, affecting website ranking decreases or increases, but one thing is clear — quality user-experience is very important.
Look at it this way, if your content isn’t keeping readers on your page, you’re doing something wrong.
Lawyers lacking quality content won’t rank on page one if they haven’t invested in lawyer SEO services. Period.
Examples of content that would add credibility and value to readers may include:
- Can a Paralegal Give Legal Advice?
- Can You Get a Divorce Without a Lawyer?
- Do I Need a Lawyer for Small Claims Court?
A well-executed website will implement a lawyer SEO strategy delivering results that starts with building high-quality content into your current site.
Optimal User Experience
If users don’t enjoy their experience on your website, they leave. It’s that simple. To keep readers on your site as long as possible you’ll need a law firm SEO strategy that:
- Is mobile-friendly (79% of users would revisit a user-friendly mobile site)
- Offers user-friendly menus
- Has quick load speeds (47% expect no more than 2 second loads)
- Eliminates 404 (missing page) errors
- Has a contact form optimized for ease of use
LS Melbourne SEO Services for Lawyers
With over eight years of experience in digital marketing, we’ve worked with hundreds of law firms worldwide.
The relationships we’ve built with attorneys have given us the knowledge to navigate the competitive legal industry.
Think of us as an extension of a law firm’s marketing team. When it comes to your law firm’s online presence, there are many marketing aspects that need attention. Fortunately, we’re here to help! We have local SEO service specialists for attorneys who can not only aid with organic rankings but also project managers, content writers and editors, graphic designers, and website developers.
Our tailored strategies for law firms include:
- Website analysis and lawyer SEO audits
- Competition analysis
- On-page optimization and off-page optimization
- Keyword research
- Developing quality content for your site
- Tracking your leads and Analytics reporting
Keyword Research
Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Backlink Strategy
Technical SEO
Lead Tracking
Conversion
SEO Reporting
SEO Dashboards
What Industries Need SEO the Most?
Every industry and business is similar and different in many ways. Hence, the similarities and differences in methods and approaches when doing SEO for businesses. Learning how to conduct an SEO audit will let you know how well your website is performing or if it needs more optimization for search. As industrial SEO services for attorneys experts, we’d say industries have 80% similar practices in search engine optimization and about 20% differences
CLIENTS
SEO Agency chosen by Plumbing Businesses Big & Small
Frequently Asked Questions
Absolutely. Attracting new clients is the objective behind any law firm’s SEO strategy.
Targeting highly relevant keywords and creating valuable content for your intended audience will help your website show up organically in web searches.
As a result, your firm will attract new leads that could convert to engagement with potential clients.
SEO pricing will differ according to your practice or firm’s needs. After auditing your and your competitor’s websites, we’ll build an SEO roadmap that will determine the overall strategy cost.
Compared to other marketing strategies, content marketing has a greater ROI and is overall more affordable. Lawyer SEO can be tailored to your exact legal services, budget, and desired outcome.
When we conduct a free audit of your website, the information we gather will give us insight to craft a strategy that will increase your website traffic.
By investing in lawyer SEO you’ll give your firm a competitive edge over other law firms in your area.
Our clients consistently see concrete results when using our lawyer SEO services. We don’t believe in selling something not needed. If, after your site audit, we don’t see room for improvement, we’ll tell you.
Once our law firm SEO consultants conduct a free audit of your website, it will give us a better perspective of the SEO strategy that will benefit your firm, and we’ll give you an idea of what you can expect from your investment.
Learn how to choose the right law firm SEO agency that will understand your business and help you achieve your goals through SEO.
No law firm SEO company can guarantee you’ll rank #1 in every search category, but our law firm SEO company has been successful in creating solid SEO strategies that will drive traffic to your website, generate leads, and lead to more clients
Melbourne Local SEO Agency
Serving Clients Throughout Melbourne City
VIRTUAL AND IN-PERSON APPOINTMENTS AVAILABLE